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Joseph Yu

          Joseph Yu
Professor, Department of Business Administration
National Chengchi University, Taiwan
Ph. D. in Business Administration, University of Michigan, USA
Tel: +886-2-29393091 ext. 81021
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Curriculum Vitae
Prof. Yu, receiving doctoral degree in international business from the University of Michigan, teaches at National Chengchi University since 1992.  Over the years, he taught at College of Commerce, University of Illinois at Urbana-Champaign and visited Graduate School of Business, Stanford University and Guanghua School of Management, Peking University.  Prof. Yu’s teaching and research interests are in the areas of international business, strategic management, entrepreneurship and management of small- and medium-sized enterprises.  Prof. Yu has published papers in international journals, including Industrial Marketing Management, International Business Review, Journal of Business Research, Journal of International Business Studies, Management Science and Strategic Organization. In addition to teaching, Prof. Yu has accumulated extensive industrial knowledge by serving as independent board members in public companies, including Yuanta Futures, Yuanta Banks, Advantech Inc., Yuanta Securities, Hannstar Display Corporation and Antech Inc.



Teaching Interests

  • International Business Management
  • Strategic Management
  • Entrepreneurship
  • Management of Small- and Medium-Sized Enterprises
  • Theories of Foreign Direct Investment and Multinational Enterprises

Research Interests

  • International Business
  • International Marketing