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Concentrations

These courses allow students to focus on the expertise that interests them. Students can obtain a concentration certificate if they accumulate at least nine (9) credits in any of the following concentrations: Management in Asia, Entrepreneurship, Marketing, and Finance.
Students have the option of taking the required number of courses to achieve a concentration or take courses across concentrations to graduate with a General MBA.


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Course Descriptions (in alphabetical order)
 
Bond Market Analysis (2 credits)
Concentration: Finance
This course, Bond Market Analysis, is primarily to provide students with a fundamental understanding of the fixed-income securities in the U.S. capital market. This course also introduces the concept and methodology of credit ratings of corporate bonds and asset-backed securities.  Lastly, the course describes the concept and methodology of credit ratings of corporate bonds and asset-backed securities.  
 
Chinese Business in Global Perspectives (3 credits)
Concentration: Management in Asia
This is a course on the transformation of Chinese business in the era of globalization. The course is organized around sixteen seminars, covering the structural, urban, and industrial transformation of Chinese business and the Chinese economy.
 
Confucianism and Leadership (3 credits)
Concentration: Management in Asia
The course is designed to help participants understand Confucianism and its relevant concepts and principles of leadership that fit multinational organizations in the 21st century.
 
Consumer Behavior (3 credits)
Concentration: Marketing
The purpose of this course is to introduce you to the study of consumer behavior.  Principles from various disciplines will be integrated as they relate to understanding consumption experiences and consumption meanings.
 
Co-opetition: A Game-Theoretic Approach to Business Practices (2 credits)
Concentration: Marketing and Management in Asia
This course enables students to employ Game Theory to analyze business practices and make strategic decisions by moving the players within the game through simulated business scenarios. The course also emphasizes the factors deriving the change of supply and demand in the business market, negotiation. Lastly, the course introduces the importance of networking to one’s career with a practical networking event.
 
Global and Cross-Cultural Marketing (3 credits)
Concentration: Marketing
This course focuses on marketing strategies that firms might choose at different stages of their involvement in global markets. These stages include entry into new markets, growth opportunities in expanding new markets and streamlining firm activities to take advantage of synergies on a global scale.
 
International Business Management (3 credits)
Concentration: Marketing and Management in Asia
This course is designed to enhance students’ understanding of the knowledge and skills needed for international management, evaluate the impact of environmental changes on international business, and derive strategies to respond to these changes. The format of class sessions includes lecture materials supplemented by cases for illustrating certain topics as well as current events in international media that affect business.
 

International Finance (2 credits)
Concentration: Finance
This course will help learners to develop an integrated framework for understanding monetary, interest rate, and forex policies for governments, discussed in the context of various equilibrium international financial parity conditions. This course will also discuss relevant macro and microeconomics analysis tools and necessary intuitions for understanding the various international financial topics.

Investments (3 credits)
Concentration: Finance
This is designed as an intermediate level course of investments. The aim of this course is to familiarize students with the operations of financial markets and the basic ideas and techniques of investments. The first half of this course will focus on the investment environment, the investment instruments, and the basic portfolio theory. At the end of it, students should understand how financial markets operate and how to determine optimal risky portfolios. The second part of this course will concentrate on the asset pricing aspect of investments. Students will learn how to apply theoretical asset pricing models to determine fair values of equities and bonds in seemingly efficient financial markets.
 
Investments for Personal Finance (2 credits)
Concentration: Finance
This course is designed to show students how investment theories can be applied to personal finance in real life.  The objective of this course is to introduce learners on how to succeed as an individual investor in the market.  The course will also introduce how various types of financial institutions design investment products, their business models and strategies, and how they serve their customers (investors).
 
Small and Medium Size Enterprises (3 credits)
Concentration: Entrepreneurship and Management in Asia
This course is designed to allow students to understand the development and growth of the robust Small and Medium Size Enterprise environment of Taiwan. After taking this course, students should have a middle-to-upper management perspective on the holistic operations of an SME-sized business.
 
Special Topics on Profit Models (2 credits)
Concentration: Finance
Students will be trained to be able to read into the meanings of financial statements and diagnose a business organization. Furthermore, students will be trained to come up with solutions to make improvements for a business. The course will also cover investment subjects. Fundamental analysis will be taught in the class and stock-picking techniques will be demonstrated.
 
Strategic Talent Management (3 credits)
Concentration: Management in Asia
This course is designed to explore the key concepts and principles in leadership, organization development, and strategic talent management in the context of building and leading a high-performance organization.
Participants will become effective people managers focusing on both know-how and know-why through exposure to varied learning experiences, including action learning, reflective learning, and interactive experiential learning. This course will focus on managing people as the most important assets, to create competitive differentiation for organizations facing intense competition in the 21st-century knowledge-based new economy.

 
Strategy and Business Modeling (3 credits)
Concentration: Entrepreneurship and Marketing
The course aims to provide learners with pedagogical learning of business processes and strategies for ensuring the sustainability of business initiatives. Furthermore, through in-class experiential learning, the course will also focus on developing the learners’ strategic marketing orientation and self-efficacy in building business models based on the core competencies of the organization.
 
Supply Chain Management (2 credits)
Concentration: Entrepreneurship
The course is designed to prepare you to apply business strategies, analytical methodologies and information technology in supply chain management. This course focuses on the systems approach to the planning, analysis, design, development, and evaluation of supply chain management.
 
Venture Capital and Entrepreneurship (2 credits)
Concentration: Entrepreneurship
This course is about entrepreneurship and venture capital, which involves a new venture start-up and its relationship to venture capital.  The course will introduce the challenges in launching a new start-up business and looking for financial resources, what it means to create a new business and to work for an entrepreneurial company.