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Sungjun (Steven) Park

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Associate Professor, Department of Business Administration
National Chengchi University, Taiwan
Ph.D., Management Engineering, Korea Advanced Institute of Science and Technology, Korea
Tel: +886-2-2939-3091 ext. 66350

Sungjun (Steven) Park was born and raised in Seoul, Korea. He holds a Ph.D. from the Korea Advanced Institute of Science and Technology (KAIST) and currently serves as an Associate Professor in the Department of Business Administration at National Chengchi University (NCCU).

Before his tenure at NCCU, he was employed at Samsung Electronics in Seoul, Korea, working as a marketing data scientist. His present research interests in digital marketing and AI/high-tech marketing have been influenced by his industry experience. His work has been published in international journals such as the Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Advertising Research, Journal of Consumer Behaviour, Journal of Services Marketing, Electronic Commerce Research, and Advances in Consumer Research.

Additionally, he is deeply committed to teaching. He aims to prepare the next generation of students to become empathetic business professionals through discussion-based, problem-solving, and experiential learning methods. Recently, his courses were recognized as Excellent Undergraduate English-taught courses by NCCU.


  • Ph.D., Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), Korea
  • Marketing Data Scientist (Senior Professional), Strategic Marketing Team, Samsung Electronics, Korea
  • Lecturer, Ewha Womans University, Seoul, Korea

Research Interests

  • Digital Marketing
  • Human-Computer Interactions 
  • Advertising

Teaching Interests

  • Marketing Management
  • Digital Marketing
  • Marketing Analytics