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Chih-Yuan Chou

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Job Title: Associate Professor
Email: cy.chou@nccu.edu.tw
Office Tel No.    81266
Research Expertise: Social Media, E-commerce, IT Adoption & Diffusion, Technology Innovation & Entrepreneurship, Digital Society & Marketing Communication
Teaching Field: Database Management Systems, Management Information Systems, Social Media & Digital Marketing, E-Commerce, Technology Innovation & Entrepreneurship
Ph.D., Technology Leadership & Innovation, Purdue University - West Lafayette Main Campus


 

Experience Category Organization Title Department Duration
Experience National Chengchi University ETP/EMI Program in College of Commerce 2025.08 ~ 2026.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Management Information System 2025.02 ~ Up to today
Experience Purdue for Life Foundation International Alumni Ambassadors 2024.05 ~ 3000.12
Current NATIONAL CHENGCHI UNIVERSITY Department of Management Information System 2020.08 ~ 2025.02
Experience Purdue University Department of Technology Leadership & Innovation 2016.08 ~ 2018.12
Experience International Cooperation Development Fund (TaiwanICDF) Taiwan Investment and Trade Service Mission 2012.08 ~ 2013.08

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Year Paper Title
2025 Chih-Yuan Chou*;Wen-Jing Chen, 2025.07, 'Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector, ' Electronic Markets, Vol.35, pp.61.(SSCI, DBLP, SCOPUS)(*為通訊作者), vol. 135791, Jul. 2025
2024 Chih-Yuan Chou*;Jun Huang, 2024.10, 'Transparency and Social Media Affordance, ' Management Review, Vol.43, No.4, pp.25-45.(TSSCI, SCOPUS)(*為通訊作者), vol. 118527, Oct. 2024
2024 Chih-Yuan Chou*, 2024.07, 'Foreigners’ Alipay Usage in Mainland China: An Exploratory Study, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.177-189.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 118743, Jul. 2024
2024 Cheuk Hang Au*;Chih-Yuan Chou;Kevin K.W. Ho, 2024.07, 'From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case, ' Journal of Organizational Computing and Electronic Commerce, Vol.34, No.3, pp.190-212.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 118737, Jul. 2024
2024 Chih-Yuan Chou*;Yi-Ting Chang, 2024.06, 'Exploring Boundary Violations among Remote Workers with ICTs, ' Journal of Computer Information Systems,.(SCIE, DBLP, SCI, SCOPUS)(*為通訊作者)(本論著未刊登但已被接受), vol. 121251, Jun. 2024
2024 Joyce Yi-Hui Lee;Chih-Yuan Chou;Hsin-Lu Chang;Carol Hsu*, 2024.01, 'Building Digital Resilience Against Crises: The Case of Taiwan’s COVID-19 Pandemic Management, ' Information Systems Journal, Vol.34, No.1, pp.39-79.(SSCI, DBLP, SCOPUS)(*為通訊作者), vol. 109667, Jan. 2024
2020 Chih-Yuan Chou*;Linda L. Naimi, 2020.03, 'A Discussion of Leadership Theories as they Relate to Information Systems Leadership, ' Leadership & Organizational Management Journal, Vol.2020, No.2, pp.1-10.(EBSCO)(*為通訊作者), vol. 427697, Mar. 2020
2020 Chih-Yuan Chou*;Linda L. Naimi, 2020.03, 'Trends in Robotics in Information Systems: A Brief Review and Future Directions, ' Business Journal for Entrepreneurs, Vol.2020, No.2, pp.1-12.(EBSCO)(*為通訊作者), vol. 427698, Mar. 2020