Melody Ku
Tel：(02)29393091#67912
Ph.D., Design Science (HCI, psychology and Marketing), School of Engineering,
University of Michigan, Ann Arbor, MI
Seasoned industry professional with over 20 years of Silicon Valley experience in global market strategy, product management, and business development within the tech sector.
A skilled educator adept at teaching core courses such as marketing management, market
research, and innovation. Experienced in real-world business case development, I guide MBA students in addressing authentic business challenges through collaboration with clients. Leveraging my extensive industry background, I offer hands-on mentorship to develop strategic solutions tailored to client needs. Additionally, I instruct HCI master's students at the School of Information in Contextual Inquiry and Consultation Foundation, providing practical experience in addressing real-world problems.
As an interdisciplinary researcher with extensive training in psychology/behavioral
science, human-computer interaction (HCI), and social computing, I specialize in mixed methods research at the intersection of these disciplines. Applying theories of emotion, attitude, and information search, I enhance consumer/patient decision-making and product design. My research focuses on unraveling the intricate dynamics of emotional interactions
during the consumption of credence goods, guiding my investigation into emotional
information search and decision-making behaviors. Drawing from this understanding, I develop emotion-informed systems. My passion lies in driving innovation and market strategies, with a keen focus on the high-technology industry and healthcare sectors.
Experience
Thrived for nearly two decades in Silicon Valley's tech realm, adroitly navigating dynamic mergers and acquisitions, and fostering collaboration across entities. Initiated 250+ global tech initiatives, forging partnerships and successful product/service launches.
Notable roles:
● Director for Business Development (Greater China) at Sun Microsystems, Inc.
● Strategic Leadership in Global Market Strategy and Major Opportunity
Management for leading global tech companies including Cisco, Lucent Technologies, and British Telecom.
● Board Member at Gardner Health Services (https://gardnerhealthservices.org/),
demonstrating strong business acumen, leadership, and a passion for the healthcare sector.
