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Foo Nin Ho

Foo Nin Ho
Professor and Chair, Department of Marketing, San Francisco State University, USA
Ph.D., Business Administration, the University of Mississippi, USA
Email: fho@sfsu.edu
 
Prof. Foo Nin Ho is a Professor and Chair of the Marketing Department at San Francisco State University.  He is also an Adjunct Professor in the International MBA (IMBA) program at National Chengchi University. 

Prof. Ho received his Ph.D. from the University of Mississippi with an emphasis in marketing.  He has worked for various companies such as Microsoft, Cisco, McKesson, Charles Schwab, APL, Ask.com, and Freeman & Sullivan.  His professional experience is in the area of data analytics and consumer behavior. 

His current research interests primarily focus on ethics, health care marketing, ethnic marketing, benchmarking performance, and consumer behavior. His research has been published in journals such as the Journal of the Academy of Marketing Science, Omega, Journal of Business Research, Journal of Healthcare Marketing, Health Marketing Quarterly, Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Consumer Marketing, Journal of Promotion Management, Journal of Travel and Tourism Marketing, Social Responsibility Journal, Journal of Marketing Education as well as various international and national proceedings.

Prof. Ho is currently on the editorial review board of Journal of Business Ethics as well as a reviewer for journals such as Journal of Business Research, Journal of Promotion Management, Journal of Consumer Marketing, Asian Journal of Business Ethics, and European Journal of Operational Research.

 

​Research Interests

  • Ethics
  • Health Care Marketing
  • Ethnic Marketing
  • Benchmarketing Performance
  • Consumer Behavior

​Teaching Interests

  • Marketing Research
  • Consumer Behavior
  • Marketing Analytics