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Foo Nin Ho

Foo Nin Ho San Francisco State University, USA
Ph.D., Business Administration, The University of Mississippi, U.S.A.


  • Ph.D. in Business Administration, The University of Mississippi, May, 1993
  • Master in Business Administration, The University of Central Arkansas, May, 1987
  • Bachelor in Science (summa cum laude), The College of the Ozarks, Dec, 1985


  • Professor – full-time, tenured, San Francisco State University, Summer 1993-Present Instructor, The University of Mississippi, Fall 1989-Spring 1993
  • Series 7 and 63 Stock Broker License (Non-Practicing) Network & professional certification in computer networking

Research Interests

  • Marketing Management
  • Marketing Research
  • Consumer Behavior


A. Journal Papers

  • Foo Nin Ho and Mark Patrick Gallagher (2005), “The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California,” International Journal of Wine Marketing, 17(1), 44-53

  • Beng Soo Ong and Foo Nin Ho (1998), "Wes-En-Vogue: The Case of Parallel Imports," Journal of the International Academy for Case Studies, 4(2), 76-79

  • Foo Nin Ho, Kathy O'Donnell and Yi-Ju Chen (1998), "Switching HMO Providers," Marketing Health Services (formerly Journal of Healthcare Marketing), Spring, 23-27

  • Foo Nin Ho, Scott Vitell, James H. Barnes and Rene Desborde (1997), "Ethical Correlates of Role Conflict and Ambiguity in Marketing: The Mediating Role of Cognitive Moral Development," Journal of the Academy of Marketing Science, 25(2), 117-126

  • Scott J. Vitell and Foo Nin Ho (1997), "Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations," Journal of Business Ethics, 16(7), 699-717

  • Foo Nin Ho, Beng Soo Ong and Seonsu Lee (1997), "A Multicultural Comparison of Shopping Patterns Among Asian Consumers," Journal of Marketing Theory and Practice, 5(1), 42-51

  • Foo Nin Ho, Jeanne Mursch, Beng Soo Ong and Bill Perttula (1997), “Consumer Satisfaction With OTC Drugs: An Analysis Using the Confirmation/Disconfirmation Model,” Health Marketing Quarterly, 15(1), 103-117

  • Beng Soo Ong, Foo Nin Ho and Kenneth E. Clow(1997), “Ethical Perceptions of Reference Price Advertising,” American Business Review, 15(1), 7-14

  • Beng Soo Ong, Foo Nin Ho and Carolyn Tripp (1997), "Consumer Perceptions of Bonus Packs: An Exploratory Analysis," Journal of Consumer Marketing, 14(2), 102-112

B. Conference Papers

  • Foo Nin Ho, Samira Yasmeen Ahmed and Seonsu Lee (2008), “Consumer Satisfaction with HMO/PPO: An Analysis Using the Disconfirmation of Expectations Model.” Paper presented at Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, Las Vegas, Nevada, June 23-27, 2008

  • Jennifer Lynne Farrell and Foo Nin Ho (2007), “Talking the Talk, Walking the Walk: The Consumer’s Ethical Purchase Decision,” Eighth International Conference on Operations and Quantitative Management, Bangkok, Thailand, October. Refereed international conference

  • Foo Nin Ho and James Lumpkin (2007), "Retail Salespeople's Ethical Behavior: Perceptions of Store Managers and Retail Salespeople," Proceedings, The European Institute of Retailing and Services Studies (EIRASS)’s 14th International Conference On Recent Advances in Retailing and Services Science , San Francisco, CA, June. Refereed international conference

  • Valenzuela, Ana, Seonsu Lee and Foo Nin Ho (2003), "Cultural Determinants Of Behavior In Negotiations With Incomplete Information," Proceedings, Academy of Marketing Science World Marketing Congress, Perth, Australia, June, p. 78. Refereed international conference

  • Foo Nin Ho and Yewmun Yip (2001), “Do Marketing Alliances Create Value for Shareholders? Initial Findings” Proceedings, International Business and Economic Research Conference, Reno, Nevada, article # 339. Refereed international conference

  • Foo Nin Ho and Mitchell E. Nelson (2001), “The Influence of Country of Origin on Consumers’ Evaluation of Products in the People’s Republic of China,” Proceedings, American Society of Business and Behavioral Sciences Conference, Las Vegas, Nevada. Refereed international conference

  • Foo Nin Ho and Steven Koon-Ho Ng (1998), “Asian Americans’ Perception of Direct Salespeople,” Proceedings, Academy of Marketing Science’s 1998 Multicultural Conference, Montreal, Canada, 265-269. Refereed international conference

  • Beng Soo Ong, Ren-chuan Wang and Foo Nin Ho (1997), "Wes-En-Vogue: The Case of Parallel Imports," Proceedings, Allied Academies Conference, Maui, Hawaii. Refereed international conference