Company: ViewSonic
Apply Here: https://viewsonic.teamdoor.io/
We are seeking a dynamic and experienced Senior Product Marketing Specialist to lead marketing communication efforts for our Large Format Display group, encompassing hardware, software, and accessories. In this role, you will work cross-functionally with product development, business units, creative teams, and local marketing teams to craft and implement marketing strategies that enhance brand awareness, boost market share, and drive demand within the corporate sector. This is an exceptional opportunity for a detail-oriented and passionate individual looking to elevate their career in product marketing within the fast-paced technology industry.
Key Responsibilities:
1. Market Research and Insights
o Conduct in-depth market research to uncover customer challenges, industry trends, and competitor activities.
o Analyze findings to develop actionable insights and strategies for product positioning.
o Stay updated on industry news, competitor developments, and emerging technologies to identify opportunities and threats.
2. Product Positioning and Messaging
o Collaborate with product development teams to deeply understand product features, benefits, and unique selling propositions (USPs).
o Develop compelling and customer-centric product messaging that differentiates our offerings in the marketplace.
3. Marketing Campaigns and Content Development
o Develop detailed briefs for marketing campaigns and creative assets that align with business objectives.
o Manage the end-to-end creation and execution of marketing campaigns to promote our corporate Large Format Displays.
o Support the development of marketing materials, including brochures, videos, website content, and social media assets.
o Coordinate with local marketing teams to ensure brand consistency across all regions and touchpoints.
4. Performance Monitoring and Reporting
o Track, analyze, and report on the effectiveness of marketing campaigns and initiatives.
o Prepare detailed performance reports and presentations with actionable insights for senior management.
Qualifications:
· Education: Bachelor’s degree in Marketing, Business, or a related field.
· Experience: Minimum 5 years of experience in product marketing or within a B2B-focused advertising agency, with a strong emphasis on technology products.
· Skills:
o Highly organized and detail-oriented, with the ability to manage multiple projects
effectively.
o Strong analytical skills and the ability to translate complex data into clear, actionable strategies.
o Excellent communication and presentation skills in both English and Chinese.
o Proficiency in Microsoft Office Suite and AI tools (e.g., ChatGPT, Copilot).
o Familiarity with marketing software and platforms, including Google Analytics, Google Ads, and SEO tools.
o Knowledge of graphic design, video production, and content creation is highly desirable.
· Attributes:
o Self-motivated, proactive, and adaptable in a fast-paced environment.
o Strong sense of ownership and a willingness to learn and grow.
o Not afraid to ask questions or challenge assumptions to drive better outcomes.
o Critical thinker with the ability to approach challenges logically and strategically.
o Creative thinker who can generate innovative ideas and solutions.
Why Join Us? At ViewSonic, you’ll be part of a global team driving innovation in corporate meeting, communication and collaboration technologies. Our international scope means you’ll collaborate on projects with global impact, offering a unique opportunity to grow your career in a dynamic and diverse environment. You’ll have the autonomy to shape marketing strategies, lead impactful campaigns, and work closely with regional teams to bring cutting-edge solutions to life in the corporate sector.
