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Brodowsky Glen H.

Brodowsky Glen H. Chair, Department of Marketing, California State University, San Marcos
Ph.D., Marketing, School of Management State University of New York, U.S.A.
Email: glenbrod@csusm.edu
 

Education


  • Ph.D. in Marketing, School of Management State University of New York at Buffalo, New York, U.S.A., 1997.

Experience


  • Chair, Department of Marketing, California State University, San Marcos, 2004 – Present
  • Associate Professor of Marketing, California State University San Marcos, 1996 – Present
  • Teaching Assistant, State University of New York at Buffalo, 1995 – 1996
  • Research Assistant, State University of New York at Buffalo, 1990 – 1995
  • Director, Berlitz Language Center, Chicago, Illinois, 1988 – 1990

Research Interests


  • Global Marketing
  • Cross Cultural Marketing
  • Consumer Behavior
  • Marketing Education
  • Marketing and Time
  • Marketing Research

Publications

A. Journal Papers


  • Taylor, R. L. and G.H. Brodowsky (2012) “Integrating Cross-Cultural Marketing Research Training in International Business Education Programs: It’s Time, Here’s Why and How” Journal of Teaching in International Business, Volume 23, Issue 2, pp 1-28

  • Gruber, T., A. Lowrie, G. Brodowsky, A. Reppel, R. Voss, and I.N. Chowdhury, (2012),“Investigating the Influence of Professor Characteristics on Student atisfaction and Dissatisfaction: A Comparative Study” Journal of Marketing Education, vol. 34, 2: pp. 165-178.

  • Pillai, R, J.C. Kohles, M.C. Bligh, M.K. Karsten, and G.H. Brodowsky, (2011),  Leadership in ‘Confucian Asia’: a Three-Country Study of Justice, Trust, and Transformational Leadership” Organizational Management Journal Vol. 8, pp. 242-259.

  • Su, E, Y.A. Huang, G.H. Brodowsky, and H.J. Kim. (2011), “The impact of Product Placement on TV-Induced Tourism: Korean Dramas and Taiwanese Viewers” Tourism Management. Vol. 32, Issue 4, pp 805-814.

  • Brodowsky. Glen H. and Ruth Taylor, (2010) "Is That Your Final Answer? Improving and moving Beyond Standard Multiple Choice Marketing Questions," Journal of the Academy of Business Education. Journal of the Academy of Business Education, Vol. 10, Spring, pp 147-162.

  • Brodowsky, Glen H. and Gary W. Lawson (2010), “From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Course,” Ethics and Critical Thinking Journal, September 15.

  • Brodowsky, Glen H., Camille Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, “If Time is Money, is it a Common Currency: Time in Anglo, Asian, and Latin Cultures,” Journal of Global Marketing (2008)

  • Brodowsky, Glen H., Neil Granitz, and Beverlee Anderson “The Best of Times is Now: A Study of the Gay Sub-culture’s Attitudes Toward Time” Time and Society (2008)

  • Brodowsky, Glen H. and George Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial, Marketing Education Review Special Edition on Teaching Innovations

  • Brodowsky, Glen H., Justin Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive Advantages and Opportunities. International Business Review, Vol. 13, No. 6

  • Pillai, Rajnandini, Susan Stites Doe, and Glen H. Brodowsky (2004), “Presidential Scandal and Leadership: A Natural Laboratory Test of the Resiliency of President Clinton’s Transformational Leadership During the Impeachment Crisis,” Journal of Applied Social Psychology Vol. 34, No. 6, pp. 1109 – 1130

  • Brodowsky, Glen H. and Beverlee B. Anderson, (2003) “Student Perceptions of Communication Skills: Writing, Presentation and Public Speaking” Journal of the Academy of Business Education Volume 4, Fall pp. 13-22

  • Anderson, Beverlee B. Glen H. Brodowsky, (2001) “A Cross-cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters” The Journal of East West Business Volume 7, No. 1 pp. 11-36

B. Conference Papers


  • Brodowsky, Glen H., Susan Cadawallader, E.Vincent Carter, and Kirti Celli (2014) , “A Cross-campus Approach to Online Education: A Collaborative Faculty-driven Approach to Redesigning Principles of Marketing, Presented at the 2014 Marketing Educators’ Association Conference, San Jose, CA.

  • Brodowsky, Glen H. (2013) “When the Going Gets Tough, the Tough Gets Going: Marketing in Economic Downturns,” Presented at the Asia Pacific Conference on Changing Business Practices in the Current Environment, SIMSREE, University of Mumbai, India

  • Brodowsky, Glen and Beverlee B. Anderson (2013), “Second Guessing Secondary Data: Getting Students to Reflect on What The Internet Really Has to Offer,” arketing Educator’s Association Conference, Portland, OR.

  • Brodowsky, Glen H., Camille P. Schuster, and Beverlee B. Anderson (2013) “Country Image as Competitive Advantage: The Asian Electronics Industry,” 3rd Annual Conference on Innovation and Entrepreneurship, Singapore.

  • Neu, Wayne and Glen Brodowsky (2012) “The Group Assignment Social Network: Unintended Consequences of Group Assignments,” Marketing Educators’ Association Conference, Long Beach, CA.

  • Schuster, Camille, Glen Brodowsky, and Robert Lupton, (2012), “”Where and How to Fit Business Analytics in the Marketing Curriculum,” Special Session, Marketing Educators’ Association, Long Beach, CA

  • Anderson, Beverlee, Schuster, Camille, and Glen Brodowsky (2012), “Temporal Patterns and Orientation: Cross Cultural Differences of Importance to Marketers.” Marketing Management Association Conference, Chicago, IL.

  • Brodowsky, Glen, Thorsten Gruber, Tom Hayes, Jane Helmsley-Brown, Anthony Lowrie, and Patrick Murphy, (2012), “Marketing For Higher Education: Ethics and Development in a Global Market.” Special Session, American Marketing Association Winter Educators’ Conference, St. Petersburg, FL.

  • Brodowsky, Glen, Camille Schuster, and Beverlee Anderson (2012), “Consumer Confidence as a Function of Time Orientation: A Cross-Cultural Study of Attitudes Toward Past, Present, and Future” Presented at the International Conference in Marketing, Indian Institute of Management Lucknow, Noida Campus

  • Brodowsky, Glen, Wayne Neu, Nathalie Spielmann, Thorsten Gruber, Anthony Lowrie, Alexander Reppel, and Roediger Voss (2011) “Do Marketing Professors Have  Special Role to Play In Developing Meaningful Services-Marketing Based Measures of Student Evaluations of Teaching.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.

  • Ackerman, David, Oscar DeShields, Glen Brodowsky, and Barbara Gross, (2011), Traveling Across Borders in Marketing Education.” Special Session presented at the Marketing Educators’ Association Annual Conference, San Diego, California.

  • Gruber, Thorsten, Anthony Lowrie, Glen Brodowsky, Alexander Reppel, Roediger Voss, (2010), “How Students Want to be Treated in Student-Professor Encounters – An Intra-National Comparison Study,” AMA Summer Educators’ Conference, Boston, MA.

  • Brodowsky, Glen and Gary Lawon, (2010) “From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Marketing Course,” Marketing Educators’ Association Conference, Seattle, WA.

  • Taylor, Ruth and Glen H. Brodowsky (2010), “International Marketing Research: Too Big and Too Important to Fit into a Single Chapter, ” Marketing Educators’ Association Conference, Seattle WA.

  • Kohles, J., M. Bligh, R. Pillai, M. Carsten, and G. Brodowsky (2009), “Leadership in Confucian Asia: Similarities and Differences of Justice, Trust, and Leadership Outcomes in Mainland China, Hong Kong, and Singapore,” Recipient of John Yanouzas Outstanding Paper Award. Eastern Academy of Management, Managing in a Global Economy XIII Conference, Rio de Janeiro, Brasil.

  • Gruber, T., A. Reppel, G.H. Brodowsky, and R. Voss (2009), “Revealing Female and Male Students’ Satisfaction with the Characteristics of Effective Professors,” Presented at the American Marketing Association Summer Educators’ Conference, Chicago, IL.

  • Gruber, T. A. Reppel, G.H. Brodowsky, and R. Voss, (2009), “Service Encounters in Higher Education: Investigating the Influence on the Satisfaction and Dissatisfaction of Students,” Presented at the Marketing Educators’ Association Conference, Newport Beach, California.

  • Brodowsky, Glen H. and Ruth Taylor, “Is that your final answer? Improving and Moving Beyond Standard Multiple Choice Marketing Questions” Presented at 2008 Marketing Educators Association Conference, Salt Lake City, Utah

  • Chang, Katherine and Glen H. Brodowsky “The Relationships among Attitude, Brand Equity and Repurchase Intention: The Case of Skincare Products in Taiwan,” Presented at Society for Marketing Advances, San Antonio,Texas

  • Brodowsky, Glen H. and Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons Learned from Team Teaching" Presented at 2006 Marketing Educators' Association, San Francisco, California

  • Brodowsky, Glen H.. Ofer Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is it a Common Currency" Presented 2006 at the American Marketing Association Summer Educators' Conference, Chicago, IL

  • Brodowsky, Glen H. and Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think: A Case Study in Developing an Effective Research Methods Course," 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California

  • Brodowsky, Glen H. "What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool” 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California

  • Brodowsky, Glen.H., Michael W. Pass, and Beverlee B. Anderson, “Not on a School Night: Using Creative Scheduling as a Strategic Advantage in An Increasingly Complex Educational Marketplace.” 2004 Marketing Educators’ Association Meeting Proceedings, Las Vegas, Nevada

  • Brodowsky, Glen H., Michael W. Pass, M, & Beverlee B. Anderson, “Planning Non-Traditional Academic Schedules: How Changing Times Necessitate Changing Times on Campus,” 2004 Hawaii International Conference on Business, Honolulu, Hawaii

  • Pillai, R., Kohles, J. &Brodowsky, G. “Leadership, Justice, Trust and Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin?” First Conference on Cross Cultural Leadership and Management, June 2004, Seoul Korea

  • Watson, K. & Brodowsky, G.H., Achieving Content and Relational Communication Goals: A Model of Media Choice.” To be presented in an Interactive Session of the 2004 Academy of Management Annual Conference, New Orleans, Louisiana

  • Anderson, Beverlee B. (2003) “Social Time Insights in Higher Education” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy

  • Brodowsky, Glen H and Beverlee B. Anderson (2003) “The Sacred Weekend” Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy

  • Brodowsky, Glen H and Beverlee B. Anderson (2003) “Cross Border Shopping Behavior: The Case of College Students Living in a Border Region” Hawaii International Conference on Business, Honolulu, Hawaii