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Sandra Liu

Sandra Liu Purdue University, West Lafayette, IN, U.S.A.
Ph.D., University of London, London, U.K.
Email: drsandraliu@gmail.com
 

Education


  • Ph.D., University of London, London, United Kingdom (Title: Typology of Strategic Marketing Management for Universities-in-Transition), 1998
  • M.B.A., Pepperdine University, Malibu, California, USA, 1988
  • M.S., The Ohio State University, Columbus, Ohio, USA (Major: Veterinary Pharmacology), 1983
  • M.S., The Ohio State University, Columbus, Ohio, USA (Major: Preventive Medicine), 1980
  • B.S., Taipei Medical College, Taipei, Taiwan (Major: Pharmacy), 1977

Experience


  • Purdue University, West Lafayette, IN, USA, 2001 – Now
  • Hong Kong Polytechnic University, Hong Kong, 2002 – 2007
  • Northwestern University, Evanston, Illinois, USA , Jan. – July 1999
  • Hong Kong Baptist University, Hong Kong
  • ESCEM (Ecole Superieure de Commerce et de Management), Poitiers, France
  • Thrifty Drugs, Fountain Valley, CA, USA.
  • Allergan, Inc., Irvine, CA, USA.
  • Ohio Department of Health, Columbus, Ohio, USA.
  • Bristol-Myers (Taiwan) Ltd., Taipei, Taiwan

Research Interests


  • Strategic marketing issues in customer contact activities in an e-environment
  • Healthcare context, and Strategic marketing issues and related topics

Publications

A. Journal Papers


  • Liu, S.S., Franz, D., Allen, M., Janowiak, D., Mayne, P., White, R., and Chang, E.C. (2010). “Emergency Department Services: The Impact of Caring Behaviors on Patient Loyalty.” The Journal of Emergency Nursing, 36(5), 404-414.

  • Liu, S.S., Chen, J., Kim, H.T., An, L. (2010). “Visualizing Desirable Patient Healthcare Experience.” Health Marketing Quarterly, 27(1), 116-130.

  • Francesco, M., Liu, S.S., and Melara, R. (2009). “Adapting to a Retail Environment: Modeling ConsumerEnvironment Interactions.” Journal of Business Research, 56(6), 481-491.

  • Liu, S.S. (2009). “The Roadmap for Global Expansion of Evergreen Marine Corp.” Journal of Asian Business Studies. Forthcoming.

  • Liu, S.S., Chen, J., and Kim, H.T. (2009). “Visualizing Desirable Patient Healthcare Experience.” Health Marketing Quarterly 27(1).

  • Liu, S.S., Chen, J., Melara, R.D., and Massara, F. (2008). “Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests.” Psychology and Marketing. 25(6), 506-520.

  • Liu, S.S. and Chen, J. (2008). “Using Data Mining to Segment Healthcare Market: From Patients’ Preference Perspective.” International Journal of Healthcare Quality Assurance. Forthcoming.

  • Luo, X., Hsu, M., and Liu, S.S. (2007) “The Moderating Role of Institutional Networking in the Customer Orientation—Trust/Commitment—Performance Causal Chain.” Journal of the Academy of Marketing Science. On-line: s11747-007-0047z.

  • Liu, S.S. and Lin, Y.Y. (2007). “Building Customer Capital through Knowledge Management Processes in the Healthcare Context.” Healthcare Management Review 32(2), 92-101.

  • Liu, S.S. and Comer, L. (2007). “Salespeople as Information Gatherers: Associated Success Factors.” Industrial Marketing Management 36(5), 514-521.

  • Massara, F. and Liu, S.S. (2007). "The Impact of Consumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments: a Conceptual Framework", Mercati e Competitivita - Rivista della Societa Italiana di Marketing, N°3, pp. 151-172.

  • Liu, S.S., Amendah, E., Chang, E.C., and Pei, L.K. (2006). “Satisfaction and Value: A Meta-Analysis in the Healthcare Context.” Health Marketing Quarterly 23(4): 49-62.

  • Kleindl, B.A. and Liu, S.S. (2005). “Marketing Practice in Transitional Economies: A Four-Nation Study of Market Orientation.” Asian Journal of Marketing. 11(1), 30-55.

  • Liu, S.S., Melara, Robert, Arangarasan, Raj, and Lee, Kyung Jae. (2005). “Development of Consumer Study in Retailing with Virtual Technology: A Demand-side Research Agenda.” Journal of Shopping Center Research 12(2), 151-172.

  • Luo, X., Sivakumar, K., and Liu, S.S. (2005). “Globalization, Marketing Resources, and Performance: Evidence from China.” Journal of Academy of Marketing Science 33(1), 50-65.

  • Luo, X., Zhou, L., and Liu, S.S. (2005). “Entrepreneurial Firms in the Context of China’s Transition Economy: An Integrative Framework and Empirical Examination.” Journal of Business Research 58(3), 277-284.

  • Luo, X., Griffith, D.A., Liu, S.S., Shi, Y. (2004). “The Relative and Synergistic Effects of Customer Relationships and Social Capital on Firm Performance in China.” Journal of International Marketing 12(4), 25-45.

  • Luo, X., Sivakumar, K., and Liu, S.S. (2004). “Capabilities-Performance Link in an Emerging Economy: The Moderating Role of Globalization.” Journal of Academy of Marketing Science 10(5), 1-15.

  • Liu, S.S., Wang, C., and Chan, A.C.F. (2004). “Integration of Multiple Sales Channels with Web-Based Technology – A Case of Pharmaceutical Industry.” Journal of Business-to-Business Marketing 11(1/2), 131-152.

B. Conference Papers


  • Liu, S.S. and Fan, X. (2008) ““An Innovative Approach Examining the Asymmetrical and Nonlinear Relationship between Attribute-Level Performance and Service Outcomes.” Association for Consumer Research (ACR) conference, Oct. 23-26. San Francisco.

  • Liu, S.S. and Jie Chen (2007). “Measuring Health Care Performance from Patients’ Perspectives.” World Marketing Congress 2007, Verona, Italy. July 11-14.

  • Liu, S.S. and Lin, Y.Y. (2006). “Building Customer Capital through Knowledge Management Processes in the Healthcare Context.” Academy of Marketing Science Annual Conference, San Antonio, TX. May 24-27.

  • Liu, S.S. and Tian, Y. (2006). “Integrating Sales Force into Marketing Strategic Planning Process.” Academy of Marketing Science Annual Conference, San Antonio, TX. May 24-27.

  • Liu, S.S., Melara, R.D., Chen, J., Arangarasan, R., and Massara, F. (2006). “Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests.” Academy of Marketing Science Annual Conference, San Antonio, TX. May 24-27.

  • Chen, Z., DeVaney, S.A. and Liu, S.S. (2003). “Consumers’ Value Perception of an e-Store and Its Impact on e-Store Loyalty Intention.” AMS (Academy of Marketing Science)/ACRA (American Collegiate Retailing Association), Columbus, OH. November 5-7

  • Liu, S.S. and Luo, X. (2003). “Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact.” Academy of Marketing Science 2003 Annual Conference, Wyndham Washington, D.C., USA. May 28-May 31.